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Mobile Marketing
(SMS Messaging, Mobile Sites and QR Codes)

Mobile Marketing is the quickly becoming the best way to market to your potential clients. Even better, it can be a great method to stay in contact with current customers that you already have.

Imagine for a moment you are a massage therapist and work hard to market your service in your neighborhood. What if you were to have a “keyword” like FREE MASSAGE and ask your current and potential clients to text that keyword to 72727 to be in a monthly drawing for a free massage. Who would not want to take advantage of such a great offer?

Now imagine you collect an average of 5 phone numbers to your database a day. That would be 150 people in a month that you can now have ongoing communication for future offers. In 3 months you have 450. These are all people that have shown interest in your service!

Let’s take a trip in a different direction with a different industry. Real Estate Agents.

What if you were to have 10 homes listed with 10 different keywords? You can include this keyword in all the marketing you already do for all your homes. The prospective buyer texts the keyword and immediately receives an e-flyer with all the key information on the property and a link to a virtual video tour. You can even be notified immediately of the signup so you can follow up at your earliest convenience.

Restaurants? Imagine turning one of your slowest days of business into the busiest.

The possibilities are endless. Night clubs, yoga instructors, spas, and just about every other industry can benefit from mobile marketing.

How relevant is mobile marketing?

You may be wondering if this is just a whole bunch of hype for a passing fad.

Not at all.

There are more people with cell phones than email or even Facebook. Both email and social media marketing need attention, but mobile marketing is now the most effective way to communicate with, and retain your clients.

Almost all phones are capable of sending and receiving texts. It is expected that by the end of 2011 smart phones will be at 51% of all phones being used by American consumers.

Google and Amazon recently reported making a billion dollars in revenue through their mobile initiatives.

Clearly mobile is here to stay.

If you find yourself curious how mobile marketing will help your business, contact me today to schedule a meeting.